“Communicating and Collaborating for Change
Sending the Right Messages about Engineering, Information Technology, Math and Science”

Tricia Berry
Women in Engineering Program & Texas Girls Collaborative Project

Wednesday, October 1, 2008
5:45 p.m. – Networking Reception
6:30 p.m. – Presentation

To change the demographics of engineers and scientists – to increase the diversity of those pursing science, technology, engineering and mathematics (STEM) fields – the conversation must change. The engineering and information technology fields are shifting gears with national organizations releasing reports on effective messages, providing research-based talking points and launching marketing campaigns to recruit and retain more women and underrepresented ethnic minorities.

The National Academy of Engineering has conducted a major study to address the messages we portray to pre-college students about engineering. The findings show that young people want jobs that make a difference and give us insights into how to market engineering to pre-college students and how to market engineering jobs to college students. National Center for Women & Information Technology has created “Talking Points”, a research-based resource aimed at providing information about and encouraging interest in information technology careers. Engineer Your Life™, a national campaign designed to encourage college bound girls to explore engineering, is a production of WGBH Educational Foundation and the National Academy of Engineering in partnership with the Extraordinary Women Engineers Coalition.

National collaborative efforts are creating networks to affect change and to spread the effective messages and best practices in recruitment and retention of STEM students and professionals. The Texas Girls Collaborative Project (TxGCP), an extension of the National Science Foundation funded National Girls Collaborative Project, connects organizations and individuals across Texas committed to informing and motivating girls to pursue careers in STEM. Led by the Women in Engineering Program (WEP) at The University of Texas at Austin, the TxGCP brings together advocates, educators and leaders from non-profits, K-12 schools, higher education institutions, companies and organizations across the state of Texas. The TxGCP provides many opportunities for individuals and organizations across Texas to meet or reconnect, learn about each other’s organizations and STEM offerings, and develop ways to work together to better serve girls and young women in STEM.

Explore the messages, learn about the collaborative efforts and begin communicating and collaborating for change. STEM professionals will shape our future – be a part of the transformation!


Tricia Berry, Director of the Women in Engineering Program (WEP) at The University of Texas at Austin, is responsible for leading the efforts on recruitment and retention of women in the Cockrell School of Engineering. She concurrently serves as Director of the Texas Girls Collaborative Project, an initiative aimed at connecting Texas organizations, companies and individuals working to increase gender equity in STEM fields. Berry is also Executive Vice President of 825 Basics, LLC, a professional training company with the mission to help develop healthy, fit and full of energy careers. Berry previously worked as a Process Engineer and a Product Development Engineer at The Dow Chemical Company.

Berry is serving as the 2008-2009 President of the Women in Engineering ProActive Network (WEPAN), the nation’s leading organization and catalyst for transforming culture in engineering education to promote the success of all women. She is a Society of Women Engineers (SWE) Life Member and is currently serving on the SWE-Assessing Men and Women in Engineering (AWE) Advisory Council. She is also the mother of two young boys, wife of a chemical engineer and the 2007-2009 Grandview Hills Elementary PTA Parliamentarian. Berry received her BS Chemical Engineering degree from UT in May 1993 and her MBA from the University of Houston – Clear Lake in May 1999.