TEDxAustin: A Million Decisions Behind One Big Idea

Nancy Giordano, Brand Futurist + Curator, TEDxAustin
Shawna Butler, Strategy Advisor + Curator, TEDxAustin

Tuesday, September 4, 2012
5:45 p.m. – Networking Reception
6:30 p.m. – Presentation

Nancy Giordano Shawna Butler

TED – a four- day conference of research lectures, technology demonstrations, arts performances, and world-changing ideas — has become a showcase for the intellectual style of the digital age.  Started almost three decades ago on the Pacific Coast, TED (which stands for Technology, Entertainment, Design) has become one of the fastest-growing, best-educated, creative communities in America.

TED Talks are a series of informative and inspiring lecture videos appearing on TED.com, which has received more than 800 million views to date.  The TED brand and platform have significantly influenced digital sharing of content and the market for “ideas worth spreading” which it helped create.

In the spirit of ideas worth spreading, TED created TEDx - a program of local, self-organized events that bring people together to share a TED-like experience.  The ‘x’ in TEDx stands for independently organized – but it’s more of a TED multiplier.  According to TED’s curator, Chris Anderson, “it’s been the force that has taken TED across the planet and seeded all of these communities."

As part of a passionate global network of hundreds of TEDx events taking place all over the world, TEDxAustin has a unique approach to producing this experience. Lead curators Nancy Giordano and Shawna Butler will share the vision, values, technology and strategic approach behind TEDxAustin and how this informs every decision they make to scale the impact of remarkable ideas and the extraordinary people behind them.

Holding senior leadership roles at top tier ad agencies across the country, Nancy Giordano has spent her career building, shaping and reviving many of the country’s most prestigious brands. As a brand futurist, and founder of Play Big Inc, she sees the powerful possibilities that exist at the intersection of cultural, demographic and values trends; she uses this insight to transform organizations and create highly engaging events – from TEDxAustin to private conferences and multi-day summits.

Shawna Butler thinks continuously on how things might be better. As a strategy advisor who thrives in complex operating environments, her creative talent is scanning the horizon for game-changing patterns and launching strategic initiatives across various ecosystems.  She brings insight and a global perspective to great challenges that lead to unexpected collaborations and sustainable solutions.